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Methodology
Aim, Structure & Communicate is a methodology that helps businesses:
- Clarify what they are doing & why
- Organize & streamline systems towards these aims
- Communicate effectively internally & externally
Aim
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Define company values & core competencies
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Set short and long term goals
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Provide employees a sense of ownership in achieving these goals



Structure
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Create an ideal customer journey, compare to existing experience, improve accordingly
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Align customer expectations with operational realities
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Employee engagement strategy



Communicate
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Training is thorough and consistent
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Market positioning is clear to employees and customers
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Clear communication flow to & from stakeholders - including staff


